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master's thesis
UPRAVLJANJE OSOBNOM PRODAJOM
Požega: Polytehnic in Pozega, 2020. urn:nbn:hr:112:652489
Vidović, Matea
Polytehnic in Pozega
Social department

Institutional repository: Repository of Polytechnic in Pozega

Cite this document

Vidović, M. (2020). UPRAVLJANJE OSOBNOM PRODAJOM (Master's thesis). Požega: Polytehnic in Pozega. Retrieved from https://urn.nsk.hr/urn:nbn:hr:112:652489

Vidović, Matea. "UPRAVLJANJE OSOBNOM PRODAJOM." Master's thesis, Polytehnic in Pozega, 2020. https://urn.nsk.hr/urn:nbn:hr:112:652489

Vidović, Matea. "UPRAVLJANJE OSOBNOM PRODAJOM." Master's thesis, Polytehnic in Pozega, 2020. https://urn.nsk.hr/urn:nbn:hr:112:652489

Vidović, M. (2020). 'UPRAVLJANJE OSOBNOM PRODAJOM', Master's thesis, Polytehnic in Pozega, accessed 21 June 2024, https://urn.nsk.hr/urn:nbn:hr:112:652489

Vidović M. UPRAVLJANJE OSOBNOM PRODAJOM [Master's thesis]. Požega: Polytehnic in Pozega; 2020 [cited 2024 June 21] Available at: https://urn.nsk.hr/urn:nbn:hr:112:652489

M. Vidović, "UPRAVLJANJE OSOBNOM PRODAJOM", Master's thesis, Polytehnic in Pozega, Požega, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:112:652489

Metadata
TitleUPRAVLJANJE OSOBNOM PRODAJOM
Title (english)PERSONAL SALES MANAGEMENT
AuthorMatea Vidović
MentorMarko Šostar (mentor)
Committee memberBerislav Andrlić (predsjednik povjerenstva)
Committee memberMarko Šostar (član povjerenstva)
Committee memberHrvoje Budić (član povjerenstva)
GranterPolytehnic in Pozega
(Social department)
Požega
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Osobna prodaja podrazumijeva direktnu komunikaciju s potrošačima/kupcima, stoga se smatra jednom od najefikasnijih metoda prodaje u suvremenim uvjetima poslovanja. U procesu osobne prodaje prodavač uči o željama i potrebama potencijalnih kupaca i nastoji zadovoljiti te potrebe nudeći kupcima priliku da kupe određeni proizvod ili uslugu. Osobna prodaja zahtjeva dobru komunikaciju, znanja i vještine na kojima se temelji uspjeh ili neuspjeh osobne prodaje. U istraživačkom dijelu rada korištene su metode anketnog upitnika čiji je cilj istražiti što najviše utječe na potencijalne potrošače/kupce pojedinih dobnih skupina prilikom odabira određenih proizvoda ili usluga.
Abstract (english)
Personal selling implies direct communication with consumers / customers, so it is considered one of the most effective sales methods in modern business conditions. In the process of personal selling, the salesperson learns about the wishes and needs of potential customers and strives to meet those needs by offering customers the opportunity to buy a particular product or service. Personal selling requires good communication, knowledge and skills on which the success or failure of personal selling is based. In the research part of the paper, the methods of a survey questionnaire were used, the aim of which is to investigate what most influences potential consumers / buyers of certain age groups when choosing certain products or services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:112:652489
Study programmeTitle: Specialist professional graduate study of Trade Business
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-16 12:30:00