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undergraduate thesis
Virtualni marketing u poslovanju
Slavonski Brod: College of Slavonski Brod, 2016. urn:nbn:hr:174:807202
Terzić, Daniel
College of Slavonski Brod
Social Department

Institutional repository: Repository of College of Slavonski Brod

Cite this document

Terzić, D. (2016). Virtualni marketing u poslovanju (Undergraduate thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:807202

Terzić, Daniel. "Virtualni marketing u poslovanju." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:807202

Terzić, Daniel. "Virtualni marketing u poslovanju." Undergraduate thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:807202

Terzić, D. (2016). 'Virtualni marketing u poslovanju', Undergraduate thesis, College of Slavonski Brod, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:174:807202

Terzić D. Virtualni marketing u poslovanju [Undergraduate thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:174:807202

D. Terzić, "Virtualni marketing u poslovanju", Undergraduate thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:807202

Metadata
TitleVirtualni marketing u poslovanju
Title (english)Viral marketing in business
AuthorDaniel Terzić
MentorMirko Cobović (mentor)
Committee memberMaja Vretenar Cobović (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-06-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je proučavan marketing kao dio ekonomije od njegovih početaka do danas. Glavni fokus stavljen je na suvremeni virtualni marketing. Opisani su početci i razvoj virtualnog marketinga, njegovi elementi te njegovi prednosti i nedostatci. Od marketinških mogućnosti na Internetu kao jednu od najperspektivnijih izdvaja se marketing na društvenim mrežama koji pruža brojne mogućnosti marketinškim stručnjacima da komuniciraju s potrošačima. Opisani su primjeri nekih od najuspješnijih marketinških kampanja na raznim društvenim mrežama. Kao novi dio marketinga koji je još uvijek u razvoju virtualni marketing nudi brojne poslovne prilike onima koji su spremni učiti i razvijati se. Cilj zadatka je bio analizirati pojavu i razvoj virtualnog marketinga.
Abstract (english)
The paper examines marketing from his beginnings until nowadays. Main focus is on viral marketing. The beginnings and development of viral marketing are described in the paper along with all his elements and benefits and disadvantages. From all the opportunities that internet offers social media marketing really stands out. It offers numerous opportunities for marketing experts to reach out to their clients. Some of most successful campaigns on social media have been described in the paper. As new part of marketing who is still developing, viral marketing offers numerous businesses to those who are ready to learn and develop. Mission of the paper was to analyze the occurrence, development and all characteristics of viral marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:807202
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-15 10:47:34