prikaz prve stranice dokumenta Marketing strategije i oblikovanje marketing miksa
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master's thesis
Marketing strategije i oblikovanje marketing miksa
Slavonski Brod: College of Slavonski Brod, 2016. urn:nbn:hr:174:901417
Bjelobrk, Monika
College of Slavonski Brod
Social Department

Institutional repository: Repository of College of Slavonski Brod

Cite this document

Bjelobrk, M. (2016). Marketing strategije i oblikovanje marketing miksa (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:901417

Bjelobrk, Monika. "Marketing strategije i oblikovanje marketing miksa." Master's thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:901417

Bjelobrk, Monika. "Marketing strategije i oblikovanje marketing miksa." Master's thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:901417

Bjelobrk, M. (2016). 'Marketing strategije i oblikovanje marketing miksa', Master's thesis, College of Slavonski Brod, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:174:901417

Bjelobrk M. Marketing strategije i oblikovanje marketing miksa [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:174:901417

M. Bjelobrk, "Marketing strategije i oblikovanje marketing miksa", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:901417

Metadata
TitleMarketing strategije i oblikovanje marketing miksa
Title (english)Marketing strategies and shaping marketing mix
AuthorMonika Bjelobrk
MentorMilan Stanić (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberMilan Stanić (član povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovim radom ističu se strategije marketinga, njihov pojam, povijest, vrste, izbori, odluke te dimenzije. Naglasak je i na segmentaciji tržišta koja iznosi osnovne principe i kriterije, proces segmentacije i odabir ciljnog tržišta. Nezaobilazan dio ovoga rada su strategije proizvoda, marketinško planiranje kao i marketing miks 4P na osnovu kojeg je izdvojena konkurentska prednost, okruženje iste te analiza potrošača.
Abstract (english)
This paper point out the marketing strategy, their concept of history, types, choices, decisions, and dimensions. The emphasis is on market segmentation, which is the basic principles and criteria, the process of segmentation and selection of target markets. An indispensable part of this work are product strategy, marketing planning and marketing mix 4P on the basis of which is a separate competitive advantage, environment and analysis of the same consumer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:901417
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-15 11:20:40