prikaz prve stranice dokumenta Razlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga
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master's thesis
Razlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga
Slavonski Brod: College of Slavonski Brod, 2016. urn:nbn:hr:174:058582
Legović, Ivan
College of Slavonski Brod
Social Department

Institutional repository: Repository of College of Slavonski Brod

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Legović, I. (2016). Razlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga (Master's thesis). Slavonski Brod: College of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:174:058582

Legović, Ivan. "Razlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga." Master's thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:058582

Legović, Ivan. "Razlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga." Master's thesis, College of Slavonski Brod, 2016. https://urn.nsk.hr/urn:nbn:hr:174:058582

Legović, I. (2016). 'Razlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga', Master's thesis, College of Slavonski Brod, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:174:058582

Legović I. Razlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga [Master's thesis]. Slavonski Brod: College of Slavonski Brod; 2016 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:174:058582

I. Legović, "Razlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga", Master's thesis, College of Slavonski Brod, Slavonski Brod, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:174:058582

Metadata
TitleRazlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga
Title (english)Differences between consumers in the process of choosing a sports product considering marketing elements
AuthorIvan Legović
MentorHrvoje Sivrić (mentor)
Committee memberVišnja Bartolović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
GranterCollege of Slavonski Brod
(Social Department)
Slavonski Brod
Defense date and country2016-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Cilj ovog rada bio je analizirati razlike između potrošača u odabiru sportskog proizvoda prema utjecajima elemenata marketinga. Uz osnovne podatke o menadžmentu, marketingu, te menadžmentu i marketingu u sportu, provedena je analiza na različitim uzorcima ispitanika, a to su redovni i izvanredni studenti, zaposlene i nezaposlene osobe te muška i ženska populacija. Također su analizirani elementi marketing miksa, odnosno proizvod, cijena distribucija i promocija, te njihova primjena u sportskom okruženju. Provedena je anketa nad 385 ispitanika te je dobiven uzorak koji može biti dobar pokazatelj u kojem smjeru trebaju gledati sportske organizacije u Slavonskom Brodu i na što se trebaju fokusirati prilikom izrade poslovnog plana i analize trenutnog poslovanja. Nikako ne smiju izostaviti marketing iz svog poslovanja, jer je on jedan od ključnih elemenata uspjeha svakog poduzetničkog pothvata, pa tako i ponude određenog sportskog proizvoda ili usluge.
Abstract (english)
The goal of this paper was to analyze the differences between consumers in the process of choosing a sports product considering marketing elements. Along with basic information about management, marketing, and management and marketing in sports, a research has been conducted on different types of users, including under graduates and part time students, employed and unemployed people and male and female participants. The paper also analyzes the elements of the marketing mix, which are product, price, place and promotion and their placement in a sports environment. A survey was conducted on 385 respondents to provide the sample which can be a good indicator in which direction the sports organizations in Slavonski Brod should be looking and on what they should focus when developing a business plan and analysis of the current business. They need to be sure not to leave out marketing out of their business, because it is one of the key elements of any business venture, as it is of an offer of a certain sports products or services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:174:058582
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-09-28 08:53:45