prikaz prve stranice dokumenta Marketing miks u naftnoj industriji - usporedba naftnih kompanija u Hrvatskoj i UAE
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undergraduate thesis
Marketing miks u naftnoj industriji - usporedba naftnih kompanija u Hrvatskoj i UAE
Zagreb: College of Economics , Entrepreneurship and Managemnet Nikola Šubić Zrinski, 2018. urn:nbn:hr:209:778276
Fon, Nika
European Business School Zagreb

Institutional repository: Repository of the European Business School Zagreb

Cite this document

Fon, N. (2018). Marketing miks u naftnoj industriji - usporedba naftnih kompanija u Hrvatskoj i UAE (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:778276

Fon, Nika. "Marketing miks u naftnoj industriji - usporedba naftnih kompanija u Hrvatskoj i UAE." Undergraduate thesis, European Business School Zagreb, 2018. https://urn.nsk.hr/urn:nbn:hr:209:778276

Fon, Nika. "Marketing miks u naftnoj industriji - usporedba naftnih kompanija u Hrvatskoj i UAE." Undergraduate thesis, European Business School Zagreb, 2018. https://urn.nsk.hr/urn:nbn:hr:209:778276

Fon, N. (2018). 'Marketing miks u naftnoj industriji - usporedba naftnih kompanija u Hrvatskoj i UAE', Undergraduate thesis, European Business School Zagreb, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:209:778276

Fon N. Marketing miks u naftnoj industriji - usporedba naftnih kompanija u Hrvatskoj i UAE [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2018 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:209:778276

N. Fon, "Marketing miks u naftnoj industriji - usporedba naftnih kompanija u Hrvatskoj i UAE", Undergraduate thesis, European Business School Zagreb, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:209:778276

Metadata
TitleMarketing miks u naftnoj industriji - usporedba naftnih kompanija u Hrvatskoj i UAE
AuthorNika Fon
MentorMarina Gregorić (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2018-07-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom radu predmet istraživanja je marketing miks s posebnim osvrtom na naftnu industriju. Radom se analizira naftna industrija u Hrvatskoj i svijetu te se daju njene opće karakteristike. U daljnjem tekstu pojmovno se razgraničuje marketing miks te njegove sastavnice: proizvod, cijena, promocija i distribucija. Cilj rada je odrediti kako marketing miks funkcionira u praksi, odnosno u poduzećima u naftnoj industriji. Pomoću intervjua s menadžerima iz dvije velike kompanije iz Hrvatske i Ujedinjenih Arapskih Emirata (UAE) prikupljene su informacije o tome kako marketinški miks funkcionira na primjerima njihove dvije velike kompanije – INA i ADNOC. Na kraju je dana rasprava i usporedba ove dvije kompanije s obzirom na elemente marketinškog miksa te su analizirane sličnosti i različitosti s obzirom na poslovanje ove dvije kompanije u marketinškom području. Doprinos rada bit će u smislu omogućavanja prepoznavanja teoretskoga od praktičnoga dijela, odnosno razlike u funkcioniranju marketing miksa u teoriji od prakse.
Abstract (english)
In this paper the subject of research is a marketing mix with a special focus on the oil industry. The paper analyses the oil industry in Croatia and the World and gives its general characteristics. The marketing mix and its components are: product, price, promotion and distribution. The aim of this paper is to determine how a marketing mix works in practice, in companies in the oil industry. Interviews with managers from two large companies from Croatia and United Arab Emirates (UAE) gathered information on how a marketing mix works on the examples of their two major companies – INA and ADNOC. At the end of the discussion and comparison of these two companies, with regard to the elements of the marketing mix, we analysed the similarities and differences regarding the business of these two companies in the marketing area. The contribution of the work is to facilitate the recognition of theoretical from the practical part or the difference in the functioning of the marketing mix in the theory of practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:778276
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2019-02-25 14:34:28