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undergraduate thesis
Marketinško planiranje ulaska na novo tržište na odabranom primjeru
Zagreb: European Business School Zagreb, 2020. urn:nbn:hr:209:034598
Čupić, Mato
European Business School Zagreb

Institutional repository: Repository of the European Business School Zagreb

Cite this document

Čupić, M. (2020). Marketinško planiranje ulaska na novo tržište na odabranom primjeru (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:034598

Čupić, Mato. "Marketinško planiranje ulaska na novo tržište na odabranom primjeru." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:034598

Čupić, Mato. "Marketinško planiranje ulaska na novo tržište na odabranom primjeru." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:034598

Čupić, M. (2020). 'Marketinško planiranje ulaska na novo tržište na odabranom primjeru', Undergraduate thesis, European Business School Zagreb, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:209:034598

Čupić M. Marketinško planiranje ulaska na novo tržište na odabranom primjeru [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2020 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:209:034598

M. Čupić, "Marketinško planiranje ulaska na novo tržište na odabranom primjeru", Undergraduate thesis, European Business School Zagreb, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:209:034598

Metadata
TitleMarketinško planiranje ulaska na novo tržište na odabranom primjeru
AuthorMato Čupić
MentorKrešimir Dabo https://orcid.org/0000-0001-9260-7384 (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2020-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Planiranje je sastavni dio naše svakodnevice, a samo planiranje provodi se kako bi se u konačnici donio neki plan, odnosno ciljevi koje želimo postići pa time i strategija kako ostvariti te ciljeve. U marketingu, planiranje je jedna od najvažnijih aktivnosti kojom se služimo kako bi definirali kamo želimo ići, ali i način na koji ćemo stići do cilja. Marketing plan predstavlja pisani dokument u kojem su jasno definirani ciljevi i detaljno razrađene strategije koje poduzeće treba poduzeti kako bi se navedeni ciljevi ostvarili, a sami ciljevi uglavnom se svode na nastojanje da privučemo korisnike, bilo kupce ili klijente, za proizvode ili usluge koje poduzeće nudi. Ovaj rad za cilj ima izraditi prijedlog marketing plana za ulazak usluge “Glovo” na područje Dubrovnika gdje usluga još uvijek ne postoji. U prvom dijelu rada definirane su teorijske postavke plana, dok drugi dio rada predstavlja istraživanje tržišta potencijalnih korisnika o interesu za navedenu uslugu te na kraju i prijedlog marketing plana za ulazak na lokalno tržište.
Abstract (english)
Planning is an integral part of our everyday life, and planning is carried out in order to bring a plan, or goals that we want to achieve and strategy that show us how to achieve those goals. In marketing, planning is one of the most important activities we use to define where we want to go, but also the way we will reach our goal. A marketing plan is a written document that clearly defines the goals and detailed strategies that the company needs to undertake in order to achieve these goals, and the goals themselves are mainly to try to attract customers, customers or clients, for products or services we offer by the company. This final work aims to develop a proposal for a marketing plan for the entry of the service "Glovo" in the area of Dubrovnik where the service does not yet exist. The first part of the project defines the theoretical settings of the plan, while the second part of the paper presents a market research of potential users about the interest in this service and finally a marketing plan proposal to enter the local market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:034598
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-09-15 11:55:54