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undergraduate thesis
Specifičnosti marketing miksa destinacije Portugal
Zagreb: European Business School Zagreb, 2020. urn:nbn:hr:209:444200
Perković, Iva
European Business School Zagreb

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Cite this document

Perković, I. (2020). Specifičnosti marketing miksa destinacije Portugal (Undergraduate thesis). Zagreb: European Business School Zagreb. Retrieved from https://urn.nsk.hr/urn:nbn:hr:209:444200

Perković, Iva. "Specifičnosti marketing miksa destinacije Portugal." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:444200

Perković, Iva. "Specifičnosti marketing miksa destinacije Portugal." Undergraduate thesis, European Business School Zagreb, 2020. https://urn.nsk.hr/urn:nbn:hr:209:444200

Perković, I. (2020). 'Specifičnosti marketing miksa destinacije Portugal', Undergraduate thesis, European Business School Zagreb, accessed 08 November 2024, https://urn.nsk.hr/urn:nbn:hr:209:444200

Perković I. Specifičnosti marketing miksa destinacije Portugal [Undergraduate thesis]. Zagreb: European Business School Zagreb; 2020 [cited 2024 November 08] Available at: https://urn.nsk.hr/urn:nbn:hr:209:444200

I. Perković, "Specifičnosti marketing miksa destinacije Portugal", Undergraduate thesis, European Business School Zagreb, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:209:444200

Metadata
TitleSpecifičnosti marketing miksa destinacije Portugal
AuthorIva Perković
MentorMarina Gregorić https://orcid.org/0000-0003-0741-2908 (mentor)
GranterEuropean Business School Zagreb
Zagreb
Defense date and country2020-10-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Turistička je destinacija tržišno prepoznatljiva jedinica koja čini značajnu sastavnicu gospodarstva turizma. Važan je njezin dio marketing koji se smatra jednim od najvažnijih aktivnosti u kojemu poduzeću. Upravo marketingom poduzeće stvara sliku na tržištu i promovira svoju djelatnost. Formira se određeni brend kako bi se stvorila prepoznatljivost. U turizmu velik se značaj počeo pridavati marketingu s ciljem promoviranja vlastitih proizvoda i usluga te same turističke destinacije. U ovome radu prikazan je marketing miks na primjeru turističke destinacije Portugala i to kombinacijom koju čine proizvod, cijena, promocija i distribucija. Objašnjen je pojam turizma kao najvažnije grane gospodarstva te su prikazani vidovi turizma Portugala. Putem ankete analizirala se razina poznavanja hrvatskoga stanovništva druge turističke destinacije, u ovome slučaju Portugala. Uvidjele su se snage, slabosti, prilike i prijetnje na primjeru destinacije.
Abstract (english)
A tourist destination is a market-recognizable unit that plays a major role in the tourism economy. An important part is marketing which is considered among the most important activities in a company. Through marketing, the company creates an image in the market and promotes its business. A certain brand is formed in order to create recognition. In tourism, great importance has been attached to marketing in order to promote their products and services and the tourist destination itself. This paper presents the marketing mix through the tourist destination of Portugal to see the combination of segments that make up the product, price, promotion and distribution. Tourism as the most important branch of the economy is explained and aspects of tourism in Portugal is presented. The survey analyzed how much the inhabitants of Croatia know about another tourist destination, in this case Portugal. Strengths, weaknesses, opportunities and threats were identified in both destinations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:209:444200
Study programmeTitle: Undergraduate study program Entrepreneurship economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-03-05 11:40:01