Pet friendly tourism is a rising industry and the number of pet travelers is increasing annually. This paper explores the current state of pet friendly tourism in Dubrovnik. Results of the research are based on a content analysis, where all the comments from Booking.com and Trip Advisor were analyzed. The purpose of the analysis was to see how satisfied tourists are with the pet friendly offer in Dubrovnik. Comments showed that pet owners who come to Dubrovnik are satisfied with the pet friendly accommodations, however guests who do not come with pets are less satisfied and their comments are influencing the overall comment rating. Also, research showed that some people that do not come with their pet mind staying in the accommodation, especially hotels, that are pet friendly, mainly because of the close unwanted interaction with pets and lack of “pet friendly” regulations. Lack of parks are some of the factors that pet owners were missing in Dubrovnik as well as they did not have any pet friendly transportation services.