This work analysis the state of rural tourism in the city of Samobor. The objectives of the work are to analyze the situation and to identify the main advantages and disadvantages in the development of rural tourism, as well as to establish strategic goals for the development of agritourism that would increase the number of agro-tourism economies. The study was conducted in two stages. In the first stage, the survey questionnaire surveyed the owners of farms involved in providing rural tourism services, and the second stage was conducting interviews with representatives of the tourist community and the local governent of the city. The main motive for engaging in rural tourism is location. Economies are in a favorable position where they can be used for this activity. Furthermore, the motives are better marketing of their products and a love for agriculture. The main obstacles in dealing with rural tourism are poor co-operation with the tourism community, legislation and bureaucracy, and a lack of financial support. The Tourist Board and the local government of the city of Samobor organize daily events, educations and seminars for the purpose of educating the owners of the farms. In recent years, the importance of rural tourism has become increasingly important and its development is encouraged in line with current opportunities. The involvement of all those involved in the development of rural tourism, from business owners to the tourism community and local government, with increased promotion, investment in education and counseling, would lead to satisfactory results on all of the aforementioned sites.