There are very early professional – historical records of škripavac cheese. Throughout history, škripavac cheese was very popular in Lika, while in the area outside of Lika was almost unknown. Škripavac cheese had been spreading through history in almost every household in Lika, and was named because it squeakd under the teeth during consumption. It was created as a result of the inability to transport cheese from the village to the city, and over the time this cheese became very prominent on the local market, but also more widely throughout the Republic of Croatia. Today, besides in Lika, it is also produced in many other areas of the Republic of Croatia (Kordun, Gorski Kotar, Dalmatia and the Zagreb region). Therefore, the aim of this paper was to explore consumers perceptions of the relationship of škripavac cheese with the area of its production. The survey was conducted by surveying 100 consumers of škripavac cheese, who, while completing the survey questionnaire, had the opportunity to taste cheese in the order to better answer to the questions asked. Based on the results of the thesis, it has been shown that the respondents clearly associate Škripavac cheese with Lika. It was determined that significant ratio (76%) of respondents associate Škripavac cheese with region of Lika as the original area of its production.