Indigenous Croatian goat breeds (Croatian spotted goat, Croatian white goat and Istrian goat) make up almost half of the total registered population of goats in Croatia. However, breeding of indigenous Croatian goat breeds is most often characterized by extreme extensiveness and very low profitability and production efficiency. Possible additional income opportunity for breeders of indigenous goat breeds is to offer their products through agritourism. Therefore, the aim of this study was to determine consumer awareness and their knowledge about indigenous goat breeds as well as how consumers see potential of indigenous goat breeds and/or their products as part of agritourism offer. Consumer attitudes survey was conducted by an online survey where a total of 353 adult respondents of different gender and age groups, level of education and place of residence have participated. The collected answers of the respondents show good possibilities for breeding of indigenous Croatian goat breeds for the purposes of agritourism. More than 90% of respondents believe that indigenous Croatian goat breeds and theit products would complement and enrich the agritourism offer, while 51.3% of respondents believe that the breeding of indigenous Croatian goat breeds for agritourism would contribute to the stay of young people in the countryside and revitalization of rural areas. More than two thirds of the respondents (67.4%) would more often visit an agritourism where the goats of indigenous breeds are bred and/or their products are offered. A significant part of the respondents (43%) believe that the products of the indigenous goat breeds are of better quality than the products of other breeds, while approximately one third of the respondents think that the products of the indigenous breeds should be more expensive than the products of other goat breeds.