In the last ten years, the production and quality of wines of Croatian indigenous varieties have significantly increased. However, the market potential of these wines is still not sufficiently exploited. In order for a new product or a new product brand to use its market potential, it must achieve high popularity, a high trial rate and satisfy consumers (Kotler et al., 2014). The aim of this paper was to determine the degree of popularity of wines of Croatian indigenous varieties as well as the degree of their tasting. The third goal of the research was to determine consumer satisfaction with these wines. To this end, an online survey in the form of a survey on a sample of 170 respondents was proven. Wine familiarity (brand recognition) was measured using three indicators: a recall test (recall test), a recognition test (recognition test) of the first mentioned product (top of the mind) (Esch, 2014). Wine tasting was measured by a direct question, and the confirmation / disconfirmation paradigm (C / D paradigm) was used to measure satisfaction. A single-variant analysis method is used for data processing, and the correlation between total and partial satisfaction was calculated using regression analyzes (Meixner, 1998, Radman et al. 2002). Data were processed by the SPSS program. The results of the study, contrary to the expected, showed a high level of wine familiarity from Croatian indigenous varieties (familiarity with all varieties greater than 79%) however, confirm the low-level assumption of tasting them. The hypothesis of high satisfaction with proven wines from indigenous varieties was confirmed (90.8% of respondents were satisfied or very satisfied), but the regression analysis found a very poor correlation between overall satisfaction and partial satisfaction with important characteristics. Only 11% of the variance of overall satisfaction was entered into the regression model, but it explains only 11% variance in overall satisfaction.