This master thesis is based on the idea that the craft philosophy of production can be applied to the production of dried fruits and teas, and such a product can be offered as an agri-food product, narrowly specialized market niche within tourism, souvenir shops. The assumptions of the thesis are that the entrepreneurial idea of artisanal production of dried fruits and teas as an agri-food tourism product, brings a competitive advantage, has market potential and achieves a rapid return on investment, and that the plant for drying fruit and tea production based on environmental principles has greater profitability from plants on conventional principles. The aim of this thesis is to determine the differences in the profitability of investment in a plant for drying fruit and tea production based on ecological principles of processing and that on conventional principles. The profitability of the investment was determined on the basis of two business plans and through the calculation of static and dynamic performance indicators, the drying plant based on environmental principles proved to be more financially viable, but through conversation with souvenir shop owners, the conclusion is that they are not willing to pay higher price.