Sustainable development has been defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development is based on the connection and balance of the three main components, and these are society, environment and economy. Rural development implies integral and multisectoral and sustainable development of rural areas. One of the factors of rural development is rural tourism, which through its conception should contribute to the sustainability of rural areas. The aim of this research paper is to list and valorise the existing forms of rural tourism in the municipality of Luka with regard to whether they contribute to the goals of rural development. To determine the natural, cultural, economic, and institutional potentials for the development of rural tourism in the municipality of Luka and through empirical research to identify potential obstacles and opportunities for the development of rural tourism. The results of the empirical research identified obstacles to the development of rural tourism: small area of the municipality, insufficient number of accommodation facilities, lack of education, the need for marketing and the fear of failure. The results also identified the main potentials for the development of rural tourism: traffic connection, proximity to the city of Zagreb, interest of family farms to unite, diverse forests, diverse and preserved natural landscape, human resources, developed communal infrastructure, traditional construction, cultural heritage, and quality products.