Youth are a necessary resource of rural communities, which is becoming endangered due to a significant trend of emigration from rural areas. Mostly young people move for better business opportunities, due to the lack of cultural and entertainment content and narrowed opportunities to realize their potential. Karlovac County, as predominantly rural and subject to the exodus of young people, is the perfect terrain for conducting research. The first part of the paper is a theoretical framework of research and a review of current literature on youth in rural areas. The second part of the paper, empirically, was conducted by a qualitative method of semi-structured telephone interview with 15 respondents from a particular municipality or town county. The aim of this paper is to determine the satisfaction of young people with life in the countryside in Karlovac County through the advantages and disadvantages, and the aim is to determine the motives for staying or leaving the village. The results of the research showed that young people tend to move due to lack of work and inability to realize their potential. Also, the results show that the quality of life in the municipalities is different and young people have an inexplicable sense of attachment to the village, which is why they choose to stay in it.