The passion fruit belongs to the genus Passiflora, which comprises about 600 plant species. They are mostly woody perennial climbers native to the tropical regions of North and South America. The passion fruit is suitable for commercial cultivation. It grows along the Dalmatian coast and on the islands, mostly as an ornamental plant in home gardens or as a naturalised wild plant at the edge of roads or wastelands. The yellow-fruited passion fruit, whose botanical name is Passiflora edulis f. flavicarpa, has evolved from the more familiar purple passion fruit or P.edulis. Although the purple passion fruit is mainly grown in other countries, the demand for the yellow passion fruit is increasing due to its high nutritional and medicinal value in the fresh market and industry. The aim of the paper is to analyse passion fruit production and describe the necessary agrotechnical measures and cultivation techniques.The largest consumer of passion fruit is Europe, but this plant is still unknown for cultivation in Europe. Due to its geographical location and favourable climatic conditions, Croatia has the potential for passion fruit cultivation. Thanks to the proximity to EU consumers and road and air connections, the placement of the fruit would be possible in a very short time after harvest.