Worldwide, more and greater attention is paid to the health of the population and the preservation of biodiversity and natural balance. Care about health is increasingly pronounced through nutrition and is reflected by the rising demand for agricultural food products and products produced by ecological principles. At the same time, the need for longer or shorter holidays is often a combination of "consumption of tourist content and gastronomy". The richness of the Republic of Croatia in the offer of tourist facilities and the richness of quality of the agricultural production resources for organic agricultural products are an opportunity for their stronger synergistic effect. This paper gives an overview of the development of organic agricultural production and changes in the number of tourists in the Republic of Croatia. In the period from 2007 to 2017, the area under organic production increased by more than twelve times, but still, are a small part (6.46%) of the total utilized agricultural area. In 2017, certified organic producers in Croatia were 4,023 and it is anticipated that in 2020 their number would increase by 15,7% i.e. it would reach a number of 4,655. The current significant rise in the number of tourists and the total number of overnight stays could continue to increase and is projected to reach about 117 million overnights in 2020, or 2018, would increase by 15.4%. These results show us the need and the possibility of greater organic agricultural production and its greater presence in the overall agricultural and food products market.