Rural tourism is one of the most widespread forms of tourism. Agrotourism, as a part of rural tourism, is becoming more significant in the touristic offer of Croatia. As a touristic country visited by numerous tourists looking for inovative and original forms of holiday and because of constant growth of competition in the global touristic market, Croatia needs to continuously adapt to the needs of its customers. Vegeterian agrotourism is, as a special part of agrotourism, still unrecognised. Taking into consideration the ascending number of vegeterians/ vegans in the world and the raising awareness of both protecting the enviornmet and leading a healthy lifestyle, as well as the expansion of touristic industry, Croatia should like other touristicaly receptive countries recognize the potential of this expanding market. What differentiates the vegeterian agrotuoristic estate from a clasical one, is the vegeterian/ vegan nutirition offer, but also the life philosophy behind it. This philosophy supports a lifestyle which tends to exclude, as far as possible, practically all forms of animal cruelty and exploitation of animals for food, clothing or any other purpose. Furthermore, it promotes the development and use of nonanimal alternatives for human, animal and enviornmental benefit. The main focus of this final thesis is to investigate the service demand on a vegeterian agrotouristic estate and based on that to develop the main constraints and opportunities for future development of this specific form of tourism in Croatia. The research conducted in this paper had 328 participiants, all vegeterian/ vegan. Furthermore, an interview was conducted with the owner of the Kezele family rural tourism estate to whom the obtained results were presented. Despite the lack of recognition of vegeterian agrotourism as a touristic product, the study found that the respondents showed interest in this specific form of tourism. 93.3 % of the participiants believe that the Croatian touristic offer needs vegeterian agrotourism, 96.4% would visit and 73% of the respondents would spend their vacation in such type of estate. The majority of the participiants believes that the most important service/content which should be offered by the vegeterian agrotouristic estate is vegeterian/ vegan nutirition followed by strict adherence to environmental protection. To more than half of the respondents (57%) carries the distance from the place of residence no importance. The results of this study indicate that the vegetarian agrotourism certainly has unused touristic and economic potential.