Regenerative economy is a new branch of economy which strives to ensure further prosperity in the economy conditioned by the achievement of positive results on the ecological and social level. In order for implementation to be credible in practice, society needs to go through a "collective catharsis". In other words, there is a need for a revision of industrial learning and the construction of a new value system that prioritizes general well-being over profit. A tourist destination that is built according to the principles of regenerative economy achieves tourism in the destination through ecologically and socially acceptable activities. Activities are designed in cooperation between the local government and local population, an important component of the activity is the achievement of interaction between tourists and locals. The modus operandi of the regenerative form of tourism is that when tourists leave the destination, the destination is in a better condition than when they arrived. If properly implemented, regenerative tourism could be of a great significance for the development of the destination and the suppression of negative phenomena such as urbanization, unemployment, etc. In this final paper, the author will analyze the concept of regenerative economy, its principles and their application in developing a tourist destination. The tourism potential of the municipality of Kali for the development of a regenerative form of tourism will be analyzed In the second part of the final paper.