With the development of democracies and the strengthening of suffrage, changes have clearly occurred within political elections. Multi-party systems show the competence of individual parties and programs, and as a result, the need for a marketing approach is gradually emerging. Political marketing is aimed at acting in those societies that are democratic, that is, directed at acting in those societies where politicians are aware of the "sale" of a political product. Political marketing therefore, through commercial media, various advertising agencies, affects the population within politics and appeals to action. It is also a technique that aims to enhance the eligibility of one candidate, whether it is a political party, program or individual, to bring it closer to as many voters as possible and to make a noticeable difference for each of them against other candidates, opponents, ie competitors. The whole paper focuses on the study of the political advertising campaign, ie the basic elements of each campaign, the ways in which it is managed, the impact of political campaigns on turnout, as well as the final election results. It is imperative to define audience attitudes toward political advertising content. This segment defines all the factors that influence the consumer's ultimate behavior, that is, his or her attitude towards political advertising content. The current research will look at the 2020 Presidential Elections. The research will be conducted through a survey, with the aim of determining whether political advertising content influenced the attitude of the audience and to what extent, ie whether the advertising content influenced primarily the turnout and the final election results.