Adventure tourism is becoming an increasingly popular type of tourism both in the world and in Croatia, while representing a departure from massive tourism. This type of tourism offers tourists an exciting vacation and experience in a tourist destination. Due to its location and exceptional natural beauty, Lika-Senj County has great potential for the development of adventure tourism, but also other branches of specific forms of tourism. In recent years, tourists have turned to staying in nature, exploring new places and tourist products that the destination offers them. The area of Lika-Senj County has a traditional orientation towards agriculture and is rich in high quality agricultural products. It is necessary to encourage agricultural production, association of producers and ecological production of quality products that will be further distributed in the destination. These incentives will also motivate local family farms to get involved in tourism development. A good example of stakeholder cooperation in Lika-Senj County is the Lika Destination Cluster, which aims to promote Lika Destination in the domestic and foreign markets. This Cluster includes tourist boards in the County, institutions of protected natural areas, tourist agencies and all others involved in the promotion of Lika and the coast, while its goal is to attract visitors who want to experience the combination of sea and karst. The goal is to keep visitors longer in the destination by connecting and promoting tourist destinations in the Lika-Senj County. The development of sustainable tourism is guided by the Lika Quality system, which encourages local production based on tradition, while raising the quality of life of the local population.