Entrepreneurship includes a specific occupation, a way of materializing creative products, taking business risk, finding and using new opportunities, one of the roles of management and specific forms of behavior. Women around the world exercise only threequarters of the legal rights guaranteed to men, according to the latest World Bank survey, in which Croatia records the worst result in the legally guaranteed gender equality in the amount of pensions. It has been proven that men and women differ in terms of their work characteristics. They differ in terms of their attitude towards work, work style, attitude towards mistakes, approach to decisionmaking, approach to negotiations, way of communication and sources of motivation. Opportunities for women entering management positions are growing. But career advancement can depend on a functional area, on the type of industry, or on specific companies. The influence of women in the labor market is gradually growing. Stronger cooperation between men and women will have a positive effect on improving efficiency, primarily due to the optimal ratio of qualities that men and women carry with them. But career advancement can depend on a functional area, on the type of industry, or on specific companies. Women will first find themselves at higher levels of management in areas such as human resource management or public relations.