The process of strategic management itself is a key concept as well as a practice used in organizations with the aim of achieving success in long-term business. This process includes identifying goals, developing further strategies, and in addition working on existing ones. Strategies should be constantly developed and upgraded, and relate to areas such as the market, competition, technology, innovation, human resource management, as well as other aspects of business. The process itself includes several important factors, starting with analyzing the environment in which the organization needs to recognize its strengths, weaknesses, threats and opportunities. After that, goal setting follows. The organization determines specific goals that it wants to achieve in its operations. Strategy implementation itself refers to how the organization implements the strategy that is planned through a series of activities and actions, which may include the redistribution of resources, changes that are present in the organizational structure and related to the development of products and services. Ultimately, it is evident that the process of strategic management is iterative, requiring constant work and monitoring, as well as adaptation in order for the organization to remain relevant and at the same time competitive in a changing business environment. As an example of analysis, the Croatian Chamber of Commerce is presented, where the implementation of strategic management in its operations is visible, which has made it stable and efficient on the Croatian market for years.