The subject of this final paper is the analysis of promotional activities on the example of the apartment "Rudi" and identification of the possibilities for better business in the future.. The topic was chosen in order to apply the acquired theoretical knowledge and to apply it in the future of the family business. In summary, the aim of the paper is to analyze the promotional activities of the company Jedvaj Promet d.o.o. Primary and secondary data were used for work purposes. For the purpose of processing the theoretical part, books of domestic and foreign literature, articles and internet sources were used. Information obtained from interviews with business owners, and information from websites was used for the purposes of business analysis. The first chapter deals with the topic and definition of small business. The second chapter discusses costs and their characteristics, defines the concept of costs and explains the characteristics and types of of it in business. Then promotion was defined, and examples of internet advertising were cited as a very influential type of promotion today with special emphasis on Google AdWords, Banner Advertising, Email Advertising and Business Directory. After that the use of social media advertising explained and whether such advertising is worthwhile. Advertising through Facebook, Instagram, Twitter and YouTube was taken as an example. The end of the paper is followed by concluding reflections on a given topic. The following is a list of used literature, that is, books and online sources, and a list of figures and tables.