In the literature, there are numerous definitions and concepts that encompass everything and what is socially responsible business, how to perceive it and apply it to business. Nowadays, organizations increasingly perceive that business that is only for the purpose of gaining profit is not enough for the competitive advantage of the organization. Therefore, socially responsible business becomes an indispensable part of business strategies, as besides the responsible and ethical management of organizations, profit is gained by increasing the income achieved through the greater satisfaction of the employees, the environment, the public, the buyers. Thanks to better reputation, better business results are achieved in the long run. The case study of L‘Oreal Adria‘s “For Women in Science“ project will show that this world‘s leading cosmetic company has been creating and still carrying out a socially responsible project for more than ten years, which annually rewards the excellence and work of young women scientists who devoted his life to the advancement not only of science, but of society in its entirety. Also, work will show how domestic media perceive L‘Oreal Adria and what kind of media coverage is a three-year period that is also a key factor in creating public opinion not only on the project, but also on L‘Oreal and ultimately the social benefits responsible business - both for the company itself and for all project stakeholders.