Internal communications are one of the most important strengths of an organisation. Internal communications are a very powerful tool to deliver organisational performance and have a direct impact on the financial results of an organisation. Corporate management uses internal communications as a very important tool to implement corporate strategy into day-to-day opertions. Efficient internal communications help to create a positive perception about an organisation and enable employees to thoroughly understand corporate strategy, values that a company tries to achieve and values that are important to improve the productivity o fan organisation. Internal communications can assist to achieve an innovative culture of a company by stimulating people to be more innovative and by this improve the overall performance o fan organisation. To have an innovative capacity means that an organisation is capable to compete on the market againstother competitors and achieve a good market position. In the case of a lack of effective internal communications with employees about the importance of the quality of their products, services and relations with the organisations customers, it would be impossible to secure a good position on the market for any organisation. Employees that understand what their customers needs are can significantly improve corporate culture and turn i tinto a highly effective business by delivering superior financial results. Organisations that have powerful internal communications and a strong culture have up to 50% better financial performance in comparison with their competitors.