The paper focuses on the design and slogan in the service of promoting own products, and its goal is a practical example for study how these components work in the service of promoting own products, in this case, the product of blackberry. The slogan is the motto, phrase or short sentence to be used for promotional, commercial or political purposes and its goal is easy to remember by repetition and for the product to be recognized by the slogan idea that the company promotes. Through slogan company can become recognizable among competitors. Although the slogan can be developed in different way, it actually has one main goal, and that is selling the product the slogan is talking about. Also, the design can be used in promotional purposes because quality and attractive design attracts consumers. It is important to keep in mind that the design and marketing are related, but separate categories. Design approach first focuses on one person for which the specific product is created, but in a way that the consumer is so pleased with the design, that he will tell others about it. In that case the design works promotional, but it does not mean that there will be no need for appropriate marketing strategy that will link the design and slogan and other marketing elements, which will consumers perceive as a complete. Such principles in this paper apply to a practical example of their own craft, which produces products of blackberry.