There are many factors that directly affect the development and growth of a country's economy. The paper deals with entrepreneurship and tourism and how these two factors are connected and how they affect the economy. It should also be stressed that when mentioning word tourism most people first thought of the Adriatic sea, vacation etc. The aim is to show that there are opportunities and entrepreneurial potential in continental tourism as well. Recently, we are increasingly aware that in the Republic of Croatia, small and medium-sized enterprises are neglected, that the perception of people about entrepreneurship and the start-up of their own enterprise is at a fairly low level. Therefore, entrepreneurial characteristics will be highlighted in this paper, mentioning the creation of a tourist experience and current tourist trends and how to use these trends in an entrepreneurial way. It is common knowledge that small entrepreneurs need to be creative in their business, whether they are finding financing, attracting and retaining users regardless of what businesses they are doing. Accordingly, in the example from the surrounding of the accomodation Maksimilijan from Osijek will be shown how the mentioned business exploits the opportunities in the tourist activity and create a tourist experience for its users.