Fruit rakijas and liqueurs represent one of the most recognizable Croatian autochtonous product. The process and technology of fruit rakijas and liqueur production known for adges. In rural areas, almost every household was producing rakijas. Rakija was produced mainly for their own needs or as a future gift. In the past, it wasn't produced for public market or export. With the advancement of technology and the migration of the population into the urban environment comes the need of production for wide market. In order for a rakija to be recognizable in the market and superior to the competition, it was necessary to use various marketing methods. With the arrival of fruit rakijas and liqueurs on the market, the state began to introduce various measures and regulations for quality standards to protect consumers. Domestic rakija and liqueur producers therefore have to pay certain excises and fees to place their product on the market. It is precisely these excises and excises what make it very difficult for business in this sector to be profitable. All marketing propaganda of strong alcoholic beverages, which includes fruit rakijas and liqueurs, is very limited. According to Croatian law, there are precisely defined rules in marketing propaganda and the promotion of alcoholic beverages that will be elaborated in the graduate paper. The most important component of good fruit rakijas and liqueurs is top quality raw material. Most domestic rakija producers own their own orchards and from raw material which is in their property they get the final product. This is a great advantage for the manufacturers because they can control all production processes. The most famous Croatian fruit rakijas and liqueurs are: Rakija with herbs, plum, grape, walnuts, cherrie Rakija ict. Since the brandy can be produced from almost every fruit we can find in Croatia, there are many kinds and flavors of rakija.