In recent years, the development of banking services has been dominated by the desire to provide customers with quality services at any time no matter the location. With the implementation of the internet in the banking sector, the prerequisites for service development are created, which, in a fast, easy and secure way, enables clients to have their means available. The internet banking service is the developmental lever of such a new type of banking. Despite the benefits provided by the internet banking service there is still the room for awareness-raising and an increasing number of internet banking users. By applying marketing to business banks strive for these highlighted benefits and create the environment of loyal and satisfied clients. In current changing and competing business climate the importance of marketing and promotional activities is of great importance to any business entity. If they want to survive in the market and develop their business they must define their goals, create a good marketing strategy and try to adapt to the user in all fields. The main goal has become the connection of customers and streams of information as fast and efficiently as possible no matter the geographic distances because the development of information and telecommunications technology has created the conditions for business globalization.