Tourism is an area that is today rapidly transformed into spheres of supply and demand, which greatly affects the intensity and quality of tourism development in many Croatian destinations. Changes that occur on a tourist market are frequent and the consequences that they bring with them, the inevitable. Tourism is experiencing constant and rapid change, both in the international and domestic markets. Creating and designing tourist offer today is the same, but a lot different than the last decade of the twentieth century. The rise of tourism development leads to new directions in the development of tourism and ways of thinking about the tourist activity. Feature of modern tourism supply and demand highlight the need for focussing on individual developing tourism. This includes the development of specific forms of tourism, alternative forms of tourism, special forms of tourism. From specific types of tourism, business tourism, which grows as a significant segment of the mass tourism has the greatest growth through qualitative, quantitative and financial effects of the economy of a country. Business tourism as a specific type of tourism, today more and more present in the world of tourism developments significantly participates in the total tourist traffic of some economic economy. It is based on real meetings that have their work and tourist area. Therefore, business tourism as an economic and social phenomenon every day gets its importance. Business tourism is an important and fast-growing segment of international tourism. Through the development of business tourism can be achieved multiple goals destinations, such as the improvement of year-round operations, urban renewal, improving the infrastructure and capacity of tourism. In addition, a major international meetings can bring not only economic prosperity destination, but may increase international recognition and image host maintenance. Although relatively new in existence, business tourism has established itself as a specific type of tourism that is rapidly growing and maturing on a global scale despite the various market fluctuations. The dynamism of the tourism sector means that change is constant feature because the demand of business tourism demanding and in constant development. Furthermore, when talking about the management of the tourist destination, it should be noted that the destination can be defined as the optimum combination of fixed and variable factors and possibilities of tourism activities in accordance with the preferences of the market, regardless of administrative boundaries. Thus defined tourist destination becomes the basic institutional framework in the design concept of tourism development and management. Manage tourism (and tourist destination) at the level of, the region or wider geographic entities implies a focus on several factors, the corresponding coherency in the order of moves, all with a view to determining appropriate management strategies and policies that will contribute to achieving the objectives of each specific tourist destinations. Destination management who want to develop business tourism must improve its congress capacities in order to be competitive destinations other destinations in the region and that also invest in the development of this specific form of tourism. Ie, destination management should define new resources (knowledge, intellectual capital, inventiveness, creativity and information) in an effort to create new value using the product business tourism. The starting point of all activities of destination management are testing and analyzing the market, and predicting and anticipating the future development of demand of business tourism and all the activities of competitors. The Kvarner area is the most recognizable Croatian tourist destination focused on business tourism products and, specifically, to offer conferences and meetings, and this is especially true for the tourist destination Opatija. In this context, availability, characteristics of the site and completeness of the hotel and supporting the superstructure, are the factors that are traditionally, demand for products business tourism directed towards this area. Therefore, the destination Opatija is considered as one of the prominent Croatian business tourism center. Destination Management tourism organizations can contribute to repositioning the destination on the world tourist market of business tourism to the implementation of a new business philosophy, and the acceptance of contemporary trends qualitative features in the development and promotion of business tourism products in order to achieve the appropriate competitive advantage, quality and standard of living of local stakeholders destinations.