Influential or persuasive aspects of communication necessarily relate to political communication that has its purpose primarily in this convincing dimension. The aim and purpose of politics as discipline and communication is to convince the target audience of the quality of the political programs or policies that a particular party, group or individual competes in the political arena. With the development of communication channels we can also monitor the development and adaptation of political communication to all kinds of media convergence that politics and politicians communicate with their public. Even though in ancient Greece, since the time of Aristotle, we saw how the communication took place on agora and was intended for the selected part of the citizen or the polis, we are now aware that the agoras have become social networks and the citizens they communicate with were never more involved in political communication. With the development of communication channels we can also monitor the development and adaptation of political communication to all kinds of media convergence that politics and politicians communicate with their public. Today it is difficult to determine which media is suitable for the public, therefore to segment the media, as a target channel through which we communicate a targeted message, it is difficult to speak. Practically the "target audience" is available in the palm, which greatly facilitates political communication. What we can distinguish between communication aspects are messages that are shorter or longer, which are accompanied by attractive and receptive visuals and so called hastags that identify the target audience to which it is addressed. Although such communication is adapted to online media or social media, and traditional media track events on these platforms and consequently adapt communication to so-called offline media. Persuasiveness and influential aspects are reflected in the number of clicks, likes, and shares certain status, according to which traditional media determine who and what is interesting for further tracking. These are aspects that will be further explored through the analysis of content and case study of local elections in 2017 to address the influential aspects of political communication. The aim is to show that political communication and persuasive aspects are not universal, but adapt to the actor of political communication and the target public.