Quality is probably the word that is most often mentioned in the business and the private world, regardless of the business. Except quality, also concepts such as quality management, quality characteristics, quality control, process of quality control, type of quality control, continuous improvement of quality, total quality and similar arementioned. With all of the aforementioned terms undoubtedly are linked also term norms, the concept of standards, certification and similar. All of these terms lead to the topic of this paper, ISO standards as well as quality standards. Almost all the organizations of the world are trying to get quality certificates. To obtain this certification, organizations must meet certain standards or the standards that have been set to ensure equal rights for all if they meet those standards. It is important to emphasize that the certified quality system can not in any case be equated with implemented quality system. There are organizations that can get the aforementioned certificate, but at the same time that the system does not work in practice. On the other hand, there are organizations that did not receive a certificate (or didn't apply for it), but have already implemented a quality system that works in practice. Also, often referred to product prices as a benchmark of quality products. The price of a product is exclusively set by the organization that offers the product/service to the customers/consumers. Given that one buyer/consumer can find the price of a product/service acceptable, and the second buyer/consumer can find this same price to be unacceptable, the price can not be defined as a measure of quality. In addition to price, consumers of products/services have different desires, expectations, attitudes, beliefs, and so they can not be a criterion defining quality in general. Every consumer determines the degree of quality of products/services for themselves. At the same time, customers/consumers are looking for more every day and expecting to covertheir growing and increasing diverse needs, and therefore the organization are struggling to achieve a greater degree of satisfaction of their customers/consumers. This brings us to the concept as a continuous improvement of quality.