Advertising as a vision has emerged since people started trading. It is an influential exchange of information with excellent marketing tools whose main goal is to facilitate the sale of services and goods by using relevant data and attracting attention to encourage customers to try a product or service. It was first used in antiquity in the form of rhetoric, but in the middle of the 15th century there was a great change in the world of advertising with the invention of the printing press, but when radio appeared, advertisements could be listened to and not exclusively seen. Advertising implies the concept of marketing, the basic task of which is to achieve awareness of potential customers of certain products or services. It is possible to use different systems of ways of displaying and transmitting ads from companies to consumers. When discussing leaflets as a means of expression and advertising, the growth of the annual volume of leaflets in Croatia demonstrates how advertisers have noticed that a leaflet is an effective advertising tool. Huge retail chains are the most important advertisers who present themselves using flyers, but advertisers from the hospitality industry are also becoming more frequent. Graphic designers create the visual identity of the flyer, which requires coordination between the company that ordered the flyer and the graphic designer because the client specifies the desired format and appearance of the flyer. In short, the company that commissioned the flyer first devises the format of the flyer so that the graphic designer can create the flyer. .