In 2013, the Republic of Croatia became one of the RU member states. As a result, all previous trade agreements have been replaced by agreements prescribed by the European Union. The Republic of Croatia is a small tourist country, with limited resources, which is why trade with other EU member states is extremely important. In order for trade to be conducted in a correct and acceptable manner, it is extremely important to follow current customs regulations, laws and other business documents in international trade in goods. The Republic of Croatia has an extremely large export potential. Some of the potentials are rich fertile soil for growing all kinds of plants and cereals, raising domestic animals, and quality fish from the Adriatic Sea. Problems arise when determining product prices. Namely, quality domestic products have a higher price than imported products such as food coming from other countries. Despite the current economic crisis, the citizens of the Republic of Croatia decide to buy cheaper products that are not of original Croatian origin. There is a certain imbalance where more food and basic necessities come from other countries. Prices are not the only problem of the imbalance between imports and exports. The history of the Republic of Croatia has a very large number of factories of all sectors and sizes that have been permanently closed for various reasons and privatization. Croatian products were extremely well-known in all parts of the world, the inhabitants originally bought their own and thus contributed to the development of the Republic of Croatia as a country.