In this paper, the observed was problems of supply chain management in theory but also in a practical context. The role of supply chain management in the long-term success of a business entity, is indisputable because it connects all the areas necessary for the satisfaction of consumer needs, in a single unit. The areas covered by the management of the supply chain are: sourcing, inventory management, demand forecasting, coordination and integration, design of supply networks, transportation and supply chain management in manufacturing. Number of suppliers, increased competition, technology and shortened product life cycle, are a fundamental influential factors of supply chain management. Supply chain management, is based on modern computer - communication technologies that have enabled the development of technological solutions for better implementation of the supply chain in achieving the success of modern businesses. A business entity, whose management of the supply chain was the subject of this study is Coca - Cola. His management of the supply chain, in 2013, was one of the best supply chains in the world. Components of Coca - Cola-in the supply chain are: customers, vendors, warehousing / distribution, manufacturers / factories and component / raw material suppliers.