This paper will address the topic of entering an entrepreneurial venture through a franchise. Entering entrepreneurship through a franchise way of business greatly reduces the level of risk that occurs when starting a business venture because in this way you get a proven business concept and brand and all the education and support that comes with it from the franchisor. For start-up entrepreneurs just starting out, it can be said with certainty that a franchise is a more optimal option than a start-up. The franchise, like everything else, has certain advantages and disadvantages. The advantages for the franchisor are that in this way he expands his business, while the franchisee in turn gets an already established business. As for the shortcomings, they mostly depend on the relationship between the franchisor and the franchisee and on the items in the franchise agreement concluded between the two parties. The process of buying a franchise is complex and you need to be careful and not make hasty decisions. The whole process includes steps such as setting a list of priorities, compiling and reviewing the necessary documentation with a lawyer before signing a franchise agreement, arranging a meeting with the franchisor and checking references, signing a franchise agreement, paying the franchise fee (royalties) and initial training, for the franchisee as well as the employees. As already pointed out, buying a franchise is a demanding and complex process that should not be taken lightly. The franchise business model does not guarantee the success of the business and it is necessary to take care of a large number of items related to this type of business and reach an agreement between the franchisor and the franchisee in order to achieve maximum efficiency to mutual satisfaction.