Well-formed public relations are a fundamental prerequisite for the successful construction of the company's image in the market. The importance of public relations is reflected in the fact that through them the communication between the company and the public and the company and the company's employees takes place. Companies should therefore not neglect or ignore public relations but should actively work to establish public relations as a business department. Public relations are of special importance for the company in crisis situations when it is necessary to apply, ie to conduct crisis communication between the company and the public. The causes of crises are different and arise from the environment in which the company operates or from the company itself. Regardless of the cause and size of the crisis, every crisis should be taken seriously and resolved so that everyone affected by it comes out without irreparable consequences. How successfully the company and the crisis communication team solve the crisis situation depends on how the company will operate in the future. Given the frequency of crisis situations in business today, it is clear that crisis communication is a form of communication that companies must master and that they need a team of people, ie public relations department, to successfully conduct crisis communication, but also communication in business in general. In order for companies to be able to look at it positively when they find themselves in a crisis situation and use it to make a turnaround in their business, it is necessary for companies to understand the seriousness of crisis situations and make a crisis communication plan on time.