The final paper "Creating a product mix for the international market" describes the relevant concepts related to the mix of products and the international market. Terms such as market, international market, product, product mix are defined. Furthermore, the paper is based on a practical example and analysis of existing, adaptation of existing or creation of new products for foreign markets, and analysis of individual elements of the product mix and linking adaptation with the foreign market environment on a specific example of Vegeta. When entering a foreign market, it is necessary to be extremely careful because there is a lot of competition, a different culture and language, mentality, needs and requirements of consumers, which very much influence the elements of the marketing mix. Before introducing a new product to the international market, it is necessary to do a detailed market research to see if it is profitable at all or not. When a product is successfully introduced to the market, the demand increases and thus its popularity increases. Companies focus marketing efforts on maintaining their own product, to make it better compared to the main competition. Vegeta is a universal spice for all dishes and is used daily by almost every household. Vegeta in Croatia is in the stage of maturity and has a constant demand for its main product "Vegeta Original", as well as for its by-products (eg. Vegeta spice for potatoes). It is interesting that the word "Vegeta" has become synonymous with food spice.