The consumers as the focus of the business on the market of final consumption are complex unknown. Knowing well your customers and those that can be can greatly help improve business, increase profits and sale. In this paper we present the consumer as an individual who every day brings a large number of decisions that are related to the process of exchange and consumption of products and services. The goal of any business entity is to know that all environmental factors and psychological processes affect consumer behavior in the market of final consumption. Knowledge of the factors that affect consumer behavior in the market of final consumption in practice can be used to create marketing strategies. In this work you can find, through several chapters, topics such as characteristics of final consumption markets in which we describe the characteristics of the market of final consumption and analyze the participants. We describe how the segmentation of the market can reach the target group of consumers. You can find the theory about the behavior models are known on market of final consumption and know how they can improve knowledge for the business entity. We will describe in details all the decision making process when buying a place in the market of final consumption and display the results of a survey conducted on a sample of 119 respondents in 13 simple questions, which concern the impact of various factors on the impact in making purchasing decisions.