The purpose and goal of this final paper is to present promotional strategies on the example of one of the leading digital platforms in Croatia, Ženski recenziRAJ. Promotion is the main tool with which business entities communicate with the market and it is becoming more and more relevant. Through promotion, it is possible to communicate with customers, business partners, competitors and many others. Without communication, business could not be successful. It is necessary to invest time and financial resources every day in order to know what customers expect from a product or service and how to satisfy their needs and desires. With good communication, business will certainly be successful, and well-done promotion plays a major role in that. Through various forms of promotion, consumers become aware of the product's availability in the market and are more likely to buy the product or service. The work consists a theoretical and a practical part. In the theoretical part of the work, the concept of promotion, how promotion is carried out, its components, features and goals are explained. In the practical part, the promotional activities of the digital platform Ženski recenziRAJ and how the business model works in general are analyzed. Based on the above, the key success factors on the market were determined. Ženski recenziRAJ uses original strategies when collaborating with brands, and each promotion is different from the previous one depending on the wishes and goals of the brand. It can be said that the key to the success of this platform lies in the complete adaptation of promotional strategies to each individual client.