Although marketing did not play a significant role at the very beginning of business development, today's business cannot meet its goals without properly set up marketing. The role of marketing is manifested in bringing the designed product to its final consumer. Marketing goes through different stages during its historical development, and according to the development of marketing, the development of product design also changes. In the beginning, product design served as a kind of decoration and its importance was not recognized, while today product design represents the bran and its products. Product design achieves its purpose when the consumer's mind is aware of the colors, fonts and graphics that represent the brand and thus positions it in their mind. The purpose of marketing design is to create final consumption, but also to create the strength and recognition of the brand it represents. In order for product design to be developed in accordance with market changes and consumer needs, professional training of employees and the use of various programs that enable better quality design with greater effect is necessary. The logo is the basis of every product design and it serves as a kind of "face" of the company, therefore it is necessary for the company to choose the right type of logo for its company. Logos are different and their selection depends on the function that the company wants the design to perform for the products. Trends in design changed according to the development of technology, directions in art and consumer development. A complete design creates a brand identity and becomes its imprint in the mind of the consumer.