The main topic of this final thesis is conducted as a research approach to see if the Premier League marketing could be expanded on the Republic of Croatia and how. The theoretical part shows what football and marketing is like, what it consists of, different types of programs in it and each of those programs like selling TV rights and tickets explained. Premier League was mentioned every now and then in all those parts where sports marketing was explained so it would use like the principle thought. After parts of sports marketing were clarified, the Premier League marketing started to be described. Marketing strategies used in the last twenty six years of existence with constantly developing some of these strategies or creating new ones. In the modern era with immense impact of technological gadgets the Premier League took a huge advantage of it with social media becoming one of the most important tools of their marketing strategy. To check if there would be any interest in Crotia for those ideas to be realized an online questionnaire was done. Ideas like TV shows dedicated to the Premier League, organized fans gathering and live match watching, fan shops etc. were proposed. Survey results based on 116 completed questionnaires told that there is an interest for the Premier League in Croatia as most of the participants who have not been to a Premier League match yet, expressed their desire to go. It was also shown that the main reasons regarding the participants from Crotia not visiting any Premier League matches are high ticket prices and even more, high costs of trip organization. Some of the new ideas were acknowledged that could use for other countries and their leagues that strive for the numbers the Premier League gets.