Profitable and non-profit organizations need strategic planning to know how to define and communicate what they want to achieve and how. Success in non-profit organizations is often defined primarily in terms of increasing financial stability, which can be a short-term perspective for measuring the success of a strategic plan. The Student Center in Zagreb is already the fifth year under restructuring by the Decision of the Government of the Republic of Croatia. In order to efficiently and comprehensively implement the strategic plan in today's highly competitive business environment, the Student Center in Zagreb needs to devote a lot of time and energy by their employees to accomplish strategic goals. These goals are embedded in the mission and vision of the business of this non-profit organization. The organization's leadership must use these goals and educate employees to show where they want to see this organization when it is completely restructured. Assistance in achieving goals and monitoring performance can be enabled by the implementation of the Balanced Scorecard model. To make a business financially positive, it must be successful in providing customer support and services to students. These services include food, accommodation, culture, sports and social life. In order to maintain the business in sector of culture, the leadership of an organization must understand and meet the needs of students for performances. In this sense, the leadership of the Student Center should devise cultural contents and make them interesting to students. To meet user goals, internal processes such as providing customer service – to students require efficient and effective business. Leadership must support learning and employee growth to better serve users. Supporting the learning and growth of employees begins with a process that ultimately leads to organizational financial success. Today's tools that record and track Student Center operations data are full of shortcomings because last years they have not been maintained. Due to the scarcity of non-educated personnel, basic business monitoring measures are used through financial indicators that display historical data, which cannot directly show the organization's behavior in the future. By implementing Balanced Scorecard, it is possible to realize the organization's strategy through the elaboration and balancing of goals, measures and initiatives within the model's perspective. The Balanced Scorecard model, often depicted as a matrix, is an operational tool for introducing a business strategy that outlines the successes of four organizational perspectives: learning and growth, internal processes, customers and financial perspective. In non-profit institutions, the emphasis is on satisfying the needs of service users, not so much on financial performance as in the profit sector. In this thesis, the Student Center in Zagreb will be elaborated, and a new student perspective standard will be introduced in order to present the current state of affairs and to identify the main guidelines for further development.