Franchise business is successfully applied today in world business practice as a profitable and rational system of distribution of services and commodities. The circumstances leading to the development of such a business type are the development and application of modern technologies that need to be invested a lot. High investment in production and product development are only justified in the production of large series with a secured market. Commercial practice in trying to overcome the difficulties caused by the development of international trade (customs and other administrative barriers) and finds practical responses and forms adapted to the contemporary, often changing market conditions, and finds new autonomous trade business, including a franchise agreement. It also wants to point to the fact that franchising could be one of the possible ways of solving the current economic problems in our country: unemployment and bankruptcy of large companies and those smaller ones who carry out their entrepreneurial activity with a lot of will but little capital.