Covid-19 outbreak has had a major impact not only on the economy, but also on every aspect of our lives. Health care systems around the globe started to collapse, people started panic buying items prior to the lockdown but also due to the fear and uncertainty. This led to enormous supply shortages and a lot of small manufacturers could not keep up with abrupt increase in demand. Sudden shift to the online (e-commerce) market skyrocketed, primarily because customers tried to avoid the public places or were not able to during the lockdown. Shift to online environment was the only solution to economically survive the current abrupt situation. Consumer behavior also drastically changed influenced by the various factors such as: restricted traveling, social – distancing, sheltering in place, remote working, etc. Many people turned to maintaining social interactions online as well as doing their ordinary shopping. These Covid-19 factors caused disruptions but did not affect everyone equally. For corporations and big companies, the transition to online market was much smoother due to their well-run businesses and existing online presence. Start-ups and small traditional businesses are the ones who are suffering the most as the consequence of financial fragility and lack of funds which was visible on the very beginning of the pandemic, where they were already temporarily closed, laid off their employees or decreased the amount of working hours. In order to keep their business running they had the option to reduce volume of work or repurpose which gave them the opportunity to stay viable during crises.