Personality features have a significant influence on each man's behavior, including decision-making and evaluation of total tourist experiences. Personality traits can be measured on the basis of different structured questionnaires, and one of them is Myers-Briggs questionnaire in which personalities are classified based on four dimensions derived from Jung's theory – focus of attention (inwards/outwards), perception, decision-making, and lifestyle characteristics. The aforementioned questionnaire is one of the instruments that provides possibility to carry out the psychographic segmentation of the tourist market with the aim of better tailoring the destination experiences to guests´ personalities. Contemporary tourism is moving from a service approach to experience-based approach, in the pursuit of sustainable competitive advantages. In order to create memorable tourist experiences, it is crucial to surpass the expectations of tourists, thus creating the intention to return to the destination and to encourage "mouth to mouth" promotion. Memorable tourist experiences are being developed through co-creation with tourists, starting from the planning phase of vacation. Different types of personality apply different approaches to the decision-making process on vacation and show a different degree of participation in planning. The results of the research show that the perceptual dimension plays a significant role in the degree of reliance on external information sources when making travel decisions. The tendency for judgment / observation affects the degree of organization in the travel planning. A rational or emotionally grounded way of making decisions is also relevant, but to a lesser extent than the perceptual dimension of personality and the lifestyle dimension.