Planning is a function of management that includes setting goals and determining the course of action to achieve the desired goals, according to a pre-agreed plan. Planning requires management to be aware of the environmental conditions their organization faces and to anticipate future conditions. The process begins with an analysis of the environment to make the company aware of the critical unforeseen circumstances it faces in terms of economic conditions, competition, and customers. These forecasts form the basis for planning. This function establishes objectives, in the form of statements setting out what needs to be achieved and when. After evaluating the various alternatives, planning makes decisions about the best course of action to achieve the goals. Furthermore, the necessary steps are formulated and the effective implementation of the plans is ensured, and the successes of the plans are also continuously assessed and the necessary corrective measures are taken. The undergraduate thesis deals with planning as a function of management and the planning phase, while special attention is paid to business analysis and planning as a function of management on the example of the company Kraš Plc.