Today's companies are increasingly faced with a multitude of challenges, be it existing and future competition or something else, which in some way create an obstacle for them when performing their daily activities and which are difficult to influence. In today's business world, there is usually no "life" without competition, and hardly any company will not encounter competition. Precisely because of this, changing the approach to business and creating innovative business models that enter a new and undiscovered "world" enables companies to maintain a competitive advantage and profitability. In fact, every company already has a business model, although many companies are not even aware of it. Understanding the existing business model automatically means a better understanding of one's own business, customers and competitors. However, the creation of a new and innovative business model enables better earnings and a great advantage in the market. Almost everything in today's world was created by some innovation of a business model, such as Skype, which enabled cheap international phone calls and free calls between its users, or Zipcar, which with its hourly or daily car rental frees city dwellers from owning their own personal cars. Accordingly, the main topic of this thesis is the creation of innovative business models based on the example of the company BrightDock d.o.o. and the company Pik Vrbovec Plus d.o.o. and their projects, the use of which can be seen more and more often in practice.