Political marketing is a tool of political communication, in the context of which political parties or candidates in campaign elections promote themselves, all for the purpose of winning the support of voters. Political marketing works on similar principles as the marketing of any business process, market research (electorate) and elaboration of marketing mix. One of the most important parts of political marketing is the election campaign because based on the collected information about the wishes and needs of the targeted electorate, strategy and tactics are adjusted. In this final thesis on a specific case seeks answers to the questions whether the election campaign leads to a shift in turnout, whether the election campaign can change the final outcome of the elections and which elements of the political campaign affect the electorate the most. For the purposes of the final thesis and in order to get answers to the given questions, a pre-election and post-election poll was conducted. It is precisely the pre-election poll that was emphasized as a starting point and a prerequisite both for the beginning of the preparation of the campaign and for the determination and realization of the goal. The survey of the current situation precedes all other activities that follow. Without realistic and timely knowledge of the current political situation, wishes, needs and preferences of voters, marketing access to the campaign is not possible. Therefore, quality research is the basis for starting the preparation of the campaign. Also, the numbers and the results of the elections do not mean much if they are not put in the actual context of events in the elections, before and after them, and if some conclusions are not drawn from them on better behavior in some new campaigns, which is made in this paper and shown how to make an analysis of what has been done.